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My goal is straightforward – to help serious business owners generate more clients!

Small Business Breakthroughs Magazine

For the last 35 years, my goal has been straightforward – to help serious business owners generate more clients, close more sales, and increase their overall revenue and profits quickly and inexpensively. Businesses come to Bill Shor when they decide that it is time to take their business to the next level. If you're interested in doubling your profits over the next 12 months without selling more time for money, I can help you.

I specialize in sales and marketing for small business owners. Over the years, I've developed a keen understanding of the complex issues facing small business owners in the type of crazy economy we have today.


Having started in direct mail in 1976, I went on to build Venus Records in Greenwich Village, one of the best known specialty record shops in the world. In 1989, years before the World Wide Web even began, I was selling software then music online. 

My experience owning brick-and-mortar, online and service businesses has helped me develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the right order, allowing them to grow and maximize their business potential.

In fact, I can show you in just a few minutes how you can easily double your current profits WITHOUT spending an extra dollar on marketing or advertising.  I also have a proprietary revolutionary business assessment software that can quickly pinpoint major profit impacts within any business. This expert system finds areas often overlooked by the vast majority of business owners, subsequently costing them hundreds of thousands of dollars every year.  

I also have a special knack for helping business owners create competition-crushing marketing. I begin this process by exposing the flaws in marketing that almost all small business owners fall prey to and explain why these flaws are stifling the growth of all business owners today.

Running and advising businesses for over 35 years, I've played a role in building hundreds of online and offline businesses. I've shared insights as a keynote speaker at a $10,000/head marketing event, hosted webinars on a variety of business topics and was the host of the Profit Strategies radio show on Clear Channel. I've also worked with and learned from some of the top names in the marketing and consulting industry, including, among others, Dr. W. Edwards Deming, Jay Abraham, and Dan Kennedy. 

In addition, my team has developed numerous training modules for business owners who prefer a do-it-yourself model. Each video lesson provides a step-by-step approach enabling any business to instantly produce more leads, close more sales, and see a dramatic increase in revenue and profits. In addition, my team has developed numerous training modules for business owners who prefer a do-it-yourself model. Each video lesson provides a step-by-step approach enabling any business to instantly produce more leads, close more sales, and see a dramatic increase in revenue and profits.

While I've overseen the marketing for a 750 million dollar company, I've seen too many small businesses close shop due to competition from larger competition, online stores, and economic downturns.  I am committed to helping small local businesses discover and leverage their own hidden assets and use smart marketing to increase their profits while actually reducing their costs. 

My business growth model is perfectly positioned to help business owners realize their dream of creating their own multi-million dollar business that feeds their passion to achieve personal, financial, and professional freedom.